FOLLOWING HIS GRADUATION FROM TEXAS A&M UNIVERSITY IN 2014, HEART OF GOLD LABS FOUNDER IAN SCHRECKENBACH MOVED TO COLORADO WITH ALL OF HIS POSSESSIONS IN THE BACK OF A PRIUS AND A HOPE TO APPLY HIS BIOCHEMISTRY BACKGROUND TO THE FAST-GROWING cannabis INDUSTRY. HIS CLOSE FRIEND AND MARKETING INDUSTRY VETERAN, ZACH ALLEN, WOULD SOON FOLLOW, AND THE TWO WOULD BEGIN LAYING THE FOUNDATION FOR A BRAND THAT WOULD OFFER A HIGHER STANDARD OF Cannabinoid-centered products and services for the hemp and cannabis industries.